AI + Content Strategy
Intuit
- Worked cross-functionally to shape the usage and guard rails for GenAI at Intuit
- Fine-tuned peer-reviewed prompt engineering outputs by educating partners and stakeholders on the value of consistent, clear, and measurable content
- Contributed to the content design system guidance for AI writing
- Leveraged GenAI content to rapidly deliver the updated QuickBooks cancel flow, stopping measurable revenue loss and mitigating millions of dollars of legal risk
Artifacts and process ︎︎︎
Being on the team that developed these principles for early GenAI usage required us to build out the processes that would bring together cross-functional partners and get them comfortable understanding why some outputs are better than others.
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After a lot of testing, collaboration, and spirited debate we ended up here:
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This content design system contribution was the first of many steps towards greater content velocity, consistency, and clarity with the help of GenAI tools.
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After a lot of testing, collaboration, and spirited debate we ended up here:
This content design system contribution was the first of many steps towards greater content velocity, consistency, and clarity with the help of GenAI tools.
