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AI + Content Strategy

Intuit


  • Worked cross-functionally to shape the usage and guard rails for GenAI at Intuit
  • Fine-tuned peer-reviewed prompt engineering outputs by educating partners and stakeholders on the value of consistent, clear, and measurable content
  • Contributed to the content design system guidance for AI writing
  • Leveraged GenAI content to rapidly deliver the updated QuickBooks cancel flow, stopping measurable revenue loss and mitigating millions of dollars of legal risk

Artifacts and process ︎︎︎


Being on the team that developed these principles for early GenAI usage required us to build out the processes that would bring together cross-functional partners and get them comfortable understanding why some outputs are better than others.



After a lot of testing, collaboration, and spirited debate we ended up here:



This content design system contribution was the first of many steps towards greater content velocity, consistency, and clarity with the help of GenAI tools.


©️ Robert Ballard 2024