QuickBooks Complex Cancel Flow Changes
QuickBooks Complex Cancel Flow Changes
Intuit—Sr. Content Designer
- The QuickBooks cancel flow fell out of legal compliance, and it was a negative experience for our customers
- With a very tight timeline, we removed 7 screens and improved our CES scores significantly
- Our design solutions only increased cancellations by 1 percent ITC. Our design success cascaded into a quick rollout, reducing our legal vulnerability
This is our final flow: 2 screens, better content, happier customers, and legally compliant.


