LifeSync
Wells Fargo—Sr. Content Designer
- Lead content design for a new-to-market wealth management mobile app for private banking clients
- Leveraged craft and design to solve customer problems across a very aggressive timeline
- Delivered scalable end-to-end content design solutions that accelerated our launch, not just to our original audience, but all banking clients
Artifacts and process ︎︎︎
This is one of my favorite content design solutions, this simple introduction is warm and confident, and sets the stage for how LifeSync communicates end to end. Big shoutout to my team for supporting my logic and intuition across this product.
Across LifeSync, every choice sends cascading updates to goals, metrics, and dashboards. Mapping and distilling every branch of the user flow into a connected series of user inputs and content outputs resulted in bite-sized, clear, and concise solutions.
Helping people bucket their goals into specific categories required us to apply common language patterns across fintech apps, and simplify the differences between large expenditures that can overwhelm the decision-making process.