QuickBooks Web & Mobile
QuickBooks Web & Mobile
Intuit—Sr. Content Designer
- Applied my product domain expertise to our matching web experiences. This increased new subscriber metrics
- Delivered improved landing pages, clarifying ecosystem benefits, and improving bundled product attach rates
- Leveraged vertically integrated LLMs to increase output and find creative solutions to parallel problems
Artifacts and process ︎︎︎
Web rollout for the solopreneur product launch
Working across the web at Intuit means working within a big sometimes interconnected, sometimes fragmented, system of engineering and design outputs. To build content design solutions for heavily trafficked pages, I leveraged vertically integrated LLMs to work smarter, faster, and more consistently.
Scale is everything. We learned that Solopreneurs needed onramps to products, services, and systems future-proofed within the Intuit ecosystem. Successful Solopreneurs will outgrow this product. Showing them how our ecosystem grows when they grow, improved our subscriber metrics. LLMs again played a key role in combining content design and strategy, tying inputs and outputs to a system tailored for audience-specific moments.